RITO! is an exclusive brand of artistic perfumery entirely made in Italy. RITO! is
the authentic expression of the presence, imagination and awareness of the three creators,
who have made this dream their way.
Every day, unconsciously or deliberately, we perform actions where our doing meets ours
to be. There is a magic hidden in the little things of Life, like the act of putting on a
perfume, a sign with an inestimable sense of identity, “a real ritual”.
RITO! it is a bond of union between gestures, thoughts and emotions, a link between the body and
the spirit.
The three creative artists of RITO! have given birth to an independent artistic perfumery path,
with a very clear communicative mission: to use universal and invisible language
of smell, a sense full of stimuli that inevitably leads to a path of sensations
abstract, emotions and thoughts.
With this gesture our action is nourished by sacred and meaning, in which we discover,
through noble materials, the precious wonders hidden in simplicity. RITO! is the extract of three
creative minds with an ancient heart, but free, indomitable and spontaneous and has something in it
ignited their souls making the impossible vanish.
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